Audi Adds Apple Music As Default Streaming App On Many Models

[Steve Q]

Audi believes most of its owners are already Apple iPhone users which is why an integration with the gadget makers music streaming service makes sense 

Like its sister company Porsche which has integrated Apple Music as the default music streaming solution on its cars like the Taycan, Audi has also now done the same. Audi has integrated Apple Music in the MMI infotainment system which takes advantage of the wireless connectivity the car comes embedded with. Like Porsche, Audi posits a large pool of its customer base has iPhones which make the use of Apple Music very likely. 

Users will be able to access their personal Apple Music libraries by logging into their accounts on their vehicles without needing a connection from their phone or Apple Watch. This will be a fully seamless system where no USB connection or wireless Bluetooth sync will be needed. Apple Music has 90 million songs on the platform which includes thousands of playlists and personalised mixes and genre stations all add free. 

"Integrating Apple Music into the Audio infotainment system marks the next step in the collaboration between Audi and Apple," said Christiane Zorn, Head of Product Marketing at Audi.  

For our customers, it means that we are offering them direct access to their own personalized listening experience. This is our understanding of a premium digital in-car experience. At Audi, we are systematically driving the digitalization of the vehicle and we are convinced that the interior is increasingly developing into a third living space," he added. 

 

Audi says that Apple Music integration will be included in nearly all of its vehicles in Europe, North America and Japan starting with 2022 models. The integration will be rolled out to vehicles that are already on the road via over the air updates. 

In Europe, Audi has also detailed that streaming music will not incur extra charges as Cubic-Telekom will be providing specific data packs. In fact, 3GB will be for free. Audi has also worked with Apple to provide an optimal sonic experience. Audi has been working with Bang & Olufsen and the Apple Music experience will be tuned for vehicles that use its audio hardware. Like Apple Music, Bang & Olufsen sound systems on Audi vehicles support things like 3D audio, which can also be  

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