Part of my reason for choosing Audi this time round was desirability. Much of my background opinion was based on experience when I was younger. My dad (God rest him), was a dealer for VAG back in the day and his garage dealt with VW and Audi. I have many fond memories of various Audi Quattro, S2, 80, 100 etc from my younger years, and always enjoyed them.
Specific reasons for choosing my current car?
Comfort (this is a very comfortable car)
Looks (it's a cab, what's not to like)
Power (3.0, 217bhp - cannot complain!)
So far, so good :) I suspect I will stick with the marque for some time yet.