Yep. I've just had my (to date Audi Main Dealer serviced) car serviced by my trusty local mechanic that i've used for many years.
I was there with him as he carried out the service. The filters removed were absolutely disgusting. Full of what can only be years of crud. According to my service book, Audi 'serviced' the car last year and filters were changed. Absolute garbage.
My mechanic was also convinced the fuel filter had never been changed. Ever. Despite what the service book said!