Big wheels, or "Stupid-Wheels" is one of my pet hates.
Marketing led and misunderstood by many consumers.
Depending on the make/model it can spoil things in at least two ways when it comes to choice.
1) New cars. Makes you avoid a better value higher spec'd variant because you are forced with that to take big wheels and low profile tyres. You can often get round it by taking a lower trim variant and piling on the options, but that is an expensive way to approximate to the higher spec variant, purely to avoid the Stupid-Wheels. I do wish manufacturers ( or often as it is, a country's importing company ) would just let the consumer decide if they want those sort of wheels and not think they know best for us, forcing it to automatically come with the higher general spec.
2) The available range of used cars. Again the higher spec variants suffering from Stupid-Wheels but also, the tendency for people to "upgrade" their wheels anyway on lower variants, often not realising the implication for noise and ride. Its so frustrating in browsing lists of available models, to find so few with sensible wheels. And you often end up missing out on a well spec'd car because of your wish to avoid Stupid-Wheels.
Audi aren't the worst for forcing Stupid-Wheels, compared to Mercedes for example, but I do get irritated in seeing things like "Black Edition" and the S line dominate people's choices and thus what's available in for sale lists.
A related thing that really annoys me is the way functional options and upholstry/trim choices can be denied on a lower variant. But to take the higher variant would mean accepting the Stupid-Wheels. I wish manufacturers would just let people take a higher spec'd variant but leave people to make their own choices when it comes to wheels.
By the way Jaguar actually allow buyers to 'downgrade' their wheels. I wish Audi, Merc and Skoda would do the same !