Those values, even the "improved" ones don't seem right.
I can cruise at 68mph along A roads for approx. 35 miles and achieve ~75mpg, if I push it, I still get ~65 mpg, according to the trip data.
My only gauge is I had a A4 BB 2.0 diesel and for the same amount of fuel and journey, I'm now getting ~100 extra miles per tank.
I only use Esso standard fuel with the required dose of Archoil.
There could be something more sinister going on there.
Edit: what's the service history? I changed the air filter and spray cleaned the MAF sensor shortly after getting mine, but I don't recall the MPGs ever being as low as you're seeing.
I also think my car has the latest version of software.