Yep I saw the story and the quy is local.to me. Unfortunately this will be the future, cars not even living to 10 years old, and the public haven't yet twigged! Plus the increase in energy will show the electric car to be no cheaper to run.
A horse could be a logical alternative if it comes to it, could you imagine. Or a cycle!
But if they do price us regular people out of cars then either the market will crash, or prices will explode to compensate it. Which would mean an a3 would cost at least 100k at a guess. Then they'd definitely be for the super rich.